
Every year, we update this series with one goal: to help wedding pros understand what couples are searching for right now and turn that into smarter seasonal content. Because while engagement season comes around every year, the way couples search, research, and ultimately choose their wedding vendors keeps changing. What worked when we first published […]




I have seen countless threads on Facebook, Reddit, and Instagram with the same question: Why are my inquiries down, and why are the ones I’m getting so last minute? After spending weeks going through countless forums and looking at some data, I wanted to share a few of the reasons why! For context: At Ava […]




Every year, we update this series with one goal: to help wedding pros understand what couples are searching for right now and turn that into smarter seasonal content. Because while engagement season comes around every year, the way couples search, research, and ultimately choose their wedding vendors keeps changing. What worked when we first published […]
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