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Wedding Industry Speaker & marketing expert

Simplifying marketing to take you from confused to

Ah-Ha!

From a workshop of 5, to a room of 500, Adrienna delivers impactful and actionable talks for vendors at every stage - from first year beginners to the seasoned pros ready to elevate.

For wedding professionals ready to take action.

Adrienna is one of the speakers that I invite to speak at my events time and time again because I know that when she shows up to teach, she's going to blow minds.

- Heidi Thompson - Evolve Your Wedding Business

Where you've heard Adrienna

Features and Speaking Topics

Speaking Events

we wed 2023

How To Connect With Your Ideal Audience Authentically

the special event 2024

The Blogging Blueprint for Wedding Vendors

the hybrid co. 2024

Unlock The Secrets of Marketing To Today's Couples

2024 Marketing Blueprint: Creating Your Own Strategy For Success

CCWEP July 2024

Crystal Ball: Case Studies, Strategies and Trends For Marketing Your Wedding Business

the society of wedding professionals dallas

How To Showcase Your High Touch Client Experience Through Your Marketing

nace houston

Crystal Ball: Case Studies, Strategies and Trends For Marketing Your Wedding Business

wipa nebraska

How to Get Your Marketing Ready to Break Into The Luxury Market.

Professional Wedding Guild of Fort Worth

From Overlooked To In Demand: How To Be The Vendor Your Couples Have To Book

the venue masterclass 2025

The Six Questions Your Marketing Has To Answer To Build Trust & Book Clients

Be Sage

Are You Ready for the Digital Vetting Era?

maine weddings edu

Unlock The Secrets of Marketing To Today's Couples

WIPA SEFL

Navigating The Shifting Landscape of the Wedding Industry

She blew my mind with stuff that I can’t wait to work on in my business. Marketing, SEO, Instagram. She was my FAVORITE educator at WIPA Nebraska this year!

Molly Sheppard Photography

Adrienna knows her stuff! She's not here to over complicate things or make us feel stupid. She genuinely wants to help wedding pros grow their businesses and their knowledge base with what's important and impactful. If she's speaking, I'm listening.

Krista - KJ & Co.

Adrienna!!! All this info for free!!??!?! I feel much more educated on the Gen Z market now. Wow thank you so much!!

Anonymous Feedback

Adrienna was smooth, engaging, full of info, well paced and reassuring- I ran to get my notebook and took three pages of notes to remind me of things I already knew, but needed a reminder to bump back into my routine. The voice of “what the couples are saying” was fresh and valuable

Anonymous Feedback

All I can say is HOLY CRAP! When I’m ready to lay out my marketing plan, I know exactly what presentation I’m going back to! With your method, there is no way I’ll run out of content. No excuses!

Christy Hunter

Adrienna had SO MUCH INFORMATION! Even just the suggestions on the best practices for the number of pins per day, amounts of photos per blog, were so helpful!

Paul Cooper Photography

I just finished your presentation, and it was full of so much great info! I loved how extensive the workbook is, so I didn’t have to fully scribe the capture all of the content. My biggest takeaways are how to repulse the blog content in different ways so it helps with social media marketing content, and the simple ideas make it very approachable!

Killian Flanagan

Want to hear all of Adrienna's podcast features?

check out the spotify playlist

take a listen

Guest Interviews

wedding iq - mind your wedding business

Blogging, Pinterest, and why an updated website matters for your wedding business.

Listen here

evolve your wedding business

The New Rules of Booking Weddings: What Couples Want From Vendors Now

Listen here

take your shot podcast

Why you need a Pinterest strategy - and where to start.

Listen here

bridal babes society

Three ways to attract couples for hair & makeup artists - without spending money on ads.

Listen here

planner life podcast

Adrienna shares her story, and how wedding planners can build trust with their marketing.

Listen here

event crush

Demystifying SEO for Wedding Pros - including SEO 101 and how to get started today.

Listen here

evolve your wedding business

How Google Analytics Can Make Growing Your Wedding Business Easier

Listen here

celebration pro

Carin and Adrienna dive into the wedding statistics you can't ignore in 2024 as a wedding vendor.

Listen here

WEDDINGS FOR REAL PODCAST

Adrienna shares her story, and how she went from owning a wedding planning company, to starting Ava And The Bee.

Listen here

the wedding ceo podcast

3 Blogging Myths: Debunked!
In this episode, Adrienna shares the biggest blogging myths, and gets you excited to blog again!

Listen here

elevate to impact

In this episode, we share the statistics and strategies you need to know to market to Gen Z - WTF is Gen Z?!

Listen here

EVERYONE WINS PODCAST

Everything you need to know about outsourcing - from how to prep your wedding business, to what you can outsource today.

Listen here

design your wedding business

An in-depth guide to funnels - from marketing funnels to email funnels!

listen here

talk with renee dalo

In this episode Adrienna and Renée talk about quizzes, and how to utilize them in your business - for B2B and B2C!

listen here

BE FABBO PODCAST

In this episode, we cover everything you need to know about outsourcing as a wedding professional.

Listen here

the creative business plan

A guide to three blogging myths we hear in the photography industry - and what to do instead, with step by step tips.

Listen here

behind the veil

What it takes to build a successful wedding industry business.

Listen here

DESIGN YOUR WEDDING BUSINESS

How to make SEO & Blogging work for your wedding business.

Listen here

Adrienna is an attendee favorite speaker at the Wedding Summit Series events. That and her extensive knowledge and ability to teach both entry and high-level concepts make her one of the educators we ask to speak at our events again and again.

- Margaux Fraise, Founder + Host of the Wedding Summit Series

Virtual Speaking

book more weddings summit 2024

high end wedding summit 2024

From Ghosting to Booking: Gen Z Marketing Strategies To Win Them Over

Winning Marketing Strategies for Every Couple

learn more

click to convert

Unlock The Secrets of Marketing To Today's Couples

Learn more

the refine collective

high end wedding summit 2023

Email Marketing & Newsletters 101 for Wedding Planners

How To Enhance Your Client Experience Through Your Marketing

learn more

wedding summit series - planner 2 day workshop

Marketing to Gen Z: Navigating The Shifting Landscape of the Wedding Industry

Learn more

wedding summit series - venues

book more weddings summit 2023

Transform Your Blog Into A Wedding Booking Machine

Outsource Your Marketing And Book Out Your Calendar

learn more

wedding summit series - officiants

Yes, You Can Blog As An Officiant!

Learn more

Wedding Business CEO Summit | 2023

guest expert: Luxury Business Design

Wedding Summit Series: Marketing Edition | 2023

How To Enhance Your Client Experience Through Your Marketing

A custom bonus course for students inside LBD, "6 Blogging + Pinterest Myths Debunked!"

How To Create Your Evergreen Marketing Strategy.

Learn more here

Creative Marketing Summit | 2023

Central Oregon Wedding Association | 2023

guest expert: International Association of Professional Wedding Officiants | 2023

Stress Free Outsourcing: How to hire a virtual assistant like a pro.

How To Prepare Your Wedding Business to Outsource

A six-part blog series, written just for members of IAPWO!

WEDDING SUMMIT SERIES: CLIENT EXPERIENCE 2022

WEDDING VENUE CONFERENCE - 2022

WEDDING SUMMIT SERIES: GROWTH 2022

How To Use a Virtual Assistant To Enhance Your Client Experience

Prepare Your Wedding Venue to Outsource

How To Prepare Your Wedding Business to Outsource

It was Engage! level education!

WIPA SEFL

It’s rare that a conference speaker is as informed, entertaining, and well thought out as Adrienna. After 15 years of attending conferences for business, I can only think of a handful of sessions that changed the way I think about marketing. Adrienna is now one of them.

Kira La Forgia - Paradigm Consulting

Adrienna is a powerhouse of clarity, encouragement, and real talk. Her session at Be Sage was exactly what I needed—not just inspiring, but actionable. She has this brilliant way of taking something that feels overwhelming, and breaking it down into bite-sized, doable steps.

Stephanie Laur

Additional Press

authority magazine

How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

read here

in print: Catering Foodservice & Events

Experts Share Marketing Tips To Grow Your Catering Business

read here

canvas rebel interview

Meet Adrienna McDermott + learn her story

read here

Catersource

Everything Pros Wish They Knew When They Started Their Business

read here

special events

Attracting New Clients That Are Just Your Type

read here

In print: abc wedding planner magazine

How to Speak Your Luxury Clients’ Language Through Your Marketing

read here

business insider

In a TikTok World, Many Wedding Traditions Don't Stand a Chance

read here

in print: special events summer 2023

Self-Auditing Your Systems & Processes for Sustainability

read here

special events

Nearing the Other Side: Is the Wedding Boom Dying Down?

read here

Topics Adrienna Speaks On

from virtual to in person to 2 day workshops - adrienna does it all!

All of Adrienna’s topics are customizable for each audience -whether it is for a general event pro audience, or specific wedding vendors.
She can also adjust topics to be from beginner level to advanced, and all of them can be turned into smaller workshops for more hands on training.

Are You Ready For the Digital Vetting Era?
From Clicks to 'I Dos': Mastering the Wedding Booking Blog Formula
The Six Questions Your Marketing Has To Answer To Build Trust & Book Clients
Case Studies, Strategies, and Trends For Marketing in 2025
Elevating Your Marketing to a High End Couple
Shine Bright, Book Right: Your Engagement Season Strategy
Converting Leads with Client Experience Marketing
Winning Marketing Strategies for Every Type of Couple
Speak Their Language & Never Run Out of Things To Say Online

550+

Students who have taken Adrienna's Courses

4000+

Email
Subscribers

6400+

Loyal Instagram
Followers

Speaking & Podcasts since 2018

Meet Adrienna

WEDDING PRO TURNED MARKETING EXPERT

Adrienna McDermott is the founder and CEO of Ava and The Bee, a content marketing strategy agency that helps professionals in the wedding industry create amazing content, on autopilot.

As a former bridal boutique owner, wedding planner and florist with over a decade of experience in the industry, she knows exactly what wedding planners and photographers, boutique owners, and more struggle with when it comes to creating new and engaging content to grow their business. Adrienna and the team at Ava And The Bee help wedding pros go from a season behind, to a season ahead. She is also the founder of The Creative VA Academy, a hub for artists and creatives who are looking to hone their natural skills and establish a profitable business that earns them a full-time income doing what they love.

When she's not working in her signature cotton t-shirt and top knot, you can find her with a cup of hazelnut iced coffee in the pottery studio, making jewelry, or beading. She lives in Milwaukee, with her tripawd black lab Cooper, cat Brutus and Husband, Frank.