Wedding Industry Speaker & marketing expert

Simplifying marketing to take you from confused to 


From a workshop of 5, to a room of 500, Adrienna delivers impactful and actionable talks for vendors at every stage - from first year beginners to the seasoned pros ready to elevate.

For wedding professionals ready to take action.

Adrienna is one of the speakers that I invite to speak at my events time and time again because I know that when she shows up to teach, she's going to blow minds.

- Heidi Thompson - Evolve Your Wedding Business

Where you've heard Adrienna

Features and Speaking Topics

Speaking Events

we wed 2023

How To Connect With Your Ideal Audience Authentically

the special event 2024

The Blogging Blueprint for Wedding Vendors

the hybrid co. 2024

Unlock The Secrets of Marketing To Today's Couples

2024 Marketing Blueprint: Creating Your Own Strategy For Success

CCWEP July 2024

Crystal Ball: Case Studies, Strategies and Trends For Marketing Your Wedding Business

the society of wedding professionals dallas

How To Showcase Your High Touch Client Experience Through Your Marketing

nace houston

Crystal Ball: Case Studies, Strategies and Trends For Marketing Your Wedding Business

wipa nebraska

How to Get Your Marketing Ready to Break Into The Luxury Market.

maine weddings edu

Unlock The Secrets of Marketing To Today's Couples

Guest Interviews

evolve your wedding business

How Google Analytics Can Make Growing Your Wedding Business Easier

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celebration pro

Carin and Adrienna dive into the wedding statistics you can't ignore in 2024 as a wedding vendor.

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Adrienna shares her story, and how she went from owning a wedding planning company, to starting Ava And The Bee.

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the wedding ceo podcast

3 Blogging Myths: Debunked!
In this episode, Adrienna shares the biggest blogging myths, and gets you excited to blog again!

Listen here

elevate to impact

In this episode, we share the statistics and strategies you need to know to market to Gen Z - WTF is Gen Z?!

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Everything you need to know about outsourcing - from how to prep your wedding business, to what you can outsource today.

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design your wedding business

An in-depth guide to funnels - from marketing funnels to email funnels!

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talk with renee dalo

In this episode Adrienna and Renée talk about quizzes, and how to utilize them in your business - for B2B and B2C!

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In this episode, we cover everything you need to know about outsourcing as a wedding professional.

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the creative business plan

A guide to three blogging myths we hear in the photography industry - and what to do instead, with step by step tips.

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In this episode Adrienna breaks down Pinterest in a simple yet high impact way so you can use it to get found by paying clients.

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How to make SEO & Blogging work for your wedding business.

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uplevel your agency PODCAST

Adrienna shares her business journey, from working 7 days a week, to now running her successful marketing company.

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A live workshop and interview for wedding planners on how to start their blog - step by step!

watch here

Adrienna is an attendee favorite speaker at the Wedding Summit Series events. That and her extensive knowledge and ability to teach both entry and high-level concepts make her one of the educators we ask to speak at our events again and again.

-  Margaux Fraise, Founder + Host of the Wedding Summit Series

Virtual Speaking

the refine collective

high end wedding summit 2023

Email Marketing & Newsletters 101 for Wedding Planners

How To Enhance Your Client Experience Through Your Marketing

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wedding summit series - planner 2 day workshop

Marketing to Gen Z: Navigating The Shifting Landscape of the Wedding Industry

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wedding summit series - venues

book more weddings summit 2023

Transform Your Blog Into A Wedding Booking Machine

Outsource Your Marketing And Book Out Your Calendar

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learn more

wedding summit series - officiants

Yes, You Can Blog As An Officiant!

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Wedding Business CEO Summit | 2023

guest expert: Luxury Business Design

Wedding Summit Series: Marketing Edition | 2023

How To Enhance Your Client Experience Through Your Marketing

A custom bonus course for students inside LBD, "6 Blogging + Pinterest Myths Debunked!"

How To Create Your Evergreen Marketing Strategy.

Learn more here

Learn more here

Learn more here

Creative Marketing Summit | 2023

Central Oregon Wedding Association | 2023

guest expert: International Association of Professional Wedding Officiants | 2023

Stress Free Outsourcing: How to hire a virtual assistant like a pro.

How To Prepare Your Wedding Business to Outsource

A six-part blog series, written just for members of IAPWO!




How To Use a Virtual Assistant To Enhance Your Client Experience

Prepare Your Wedding Venue to Outsource

How To Prepare Your Wedding Business to Outsource

Additional Press

authority magazine

How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

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in print: Catering Foodservice & Events

Experts Share Marketing Tips To Grow Your Catering Business

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canvas rebel interview

Meet Adrienna McDermott + learn her story

read here


Everything Pros Wish They Knew When They Started Their Business

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special events

Attracting New Clients That Are Just Your Type

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glamour & grace

Up and Coming Wedding Trends for 2023

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business insider

In a TikTok World, Many Wedding Traditions Don't Stand a Chance

read here

in print: special events summer 2023

Self-Auditing Your Systems & Processes for Sustainability

read here

special events

Nearing the Other Side: Is the Wedding Boom Dying Down?

read here

Topics Adrienna Speaks On

from virtual to in person to 2 day workshops - adrienna does it all!

All of Adrienna’s topics are customizable for each audience -whether it is for a general event pro audience, or specific wedding vendors.
She can also adjust topics to be from beginner level to advanced, and all of them can be turned into smaller workshops for more hands on training. 

  • Turning Reviews into Revenue
  • How To Be The First Vendor They Have To Book
  • From Clicks to 'I Dos': Mastering the Wedding Booking Blog Formula
  • The Six Questions Your Marketing Has To Answer To Build Trust & Book Clients
  • Case Studies, Strategies, and Trends For Marketing in 2024 & 2025
  • Unlock The Secrets of Marketing To A Luxury Couple
  • Shine Bright, Book Right: Your Engagement Season Strategy
  • From Likes to Leads: Mastering Market Research for Wedding Professionals
  • Converting Leads with Client Experience Marketing
  • From Wedding Pro to Marketer: My Journey
  • Winning Marketing Strategies for Every Type of Couple


Students who have taken Adrienna's Courses




Loyal Instagram


Speaking Gigs since 2018

Meet Adrienna


Adrienna McDermott is the founder and CEO of Ava and The Bee, a content marketing strategy agency that helps professionals in the wedding industry create amazing content, on autopilot.

As a former bridal boutique owner, wedding planner and florist with over a decade of experience in the industry, she knows exactly what wedding planners and photographers, boutique owners, and more struggle with when it comes to creating new and engaging content to grow their business. Adrienna and the team at Ava And The Bee help wedding pros go from a season behind, to a season ahead. She is also the founder of The Creative VA Academy, a hub for artists and creatives who are looking to hone their natural skills and establish a profitable business that earns them a full-time income doing what they love.

When she's not working in her signature cotton t-shirt and top knot, you can find her with a cup of hazelnut iced coffee in the pottery studio, making jewelry, or beading. She lives in Milwaukee, with her tripawd black lab Cooper, cat Brutus and Husband, Frank.

To book Adrienna as a speaker, email us at

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