I have seen countless threads on Facebook, Reddit, and Instagram with the same question: Why are my inquiries down, and why are the ones I’m getting so last minute? After spending weeks going through countless forums and looking at some data, I wanted to share a few of the reasons why! For context: At Ava […]

There’s a theme I’ve been hearing a lot lately. It’s that marketing is all about the client experience. This concept was spoken very well at Wed Pro Cor, a conference I went to in September hosted by Wedding Wire + The Knot. The discussion emphasized how we as wedding pros should focus on building authentic […]