When it comes to marketing your wedding business, chances are you are utilizing my favorite strategy without even realizing it! The strategy? Content marketing! Content marketing is simply providing fresh content throughout your online platforms to capture your couples. This includes blog posts, social media, your website, and even newsletters and lead magnets. For more […]

Every quarter I will be sharing the top content you will need to be talking about, all back with strategy and data! And today is all about Q2! Couples are now in planning mode. That engagement honeymoon bliss is over, and now it’s time to plan, plan, plan! So this is the time to focus […]

By now, you have heard about this “Wedding Boom”. There have been countless articles, from Brides, to NPR, and everywhere in between. The original “Boom” was named by The Wedding Report back in August 2021. They reported that 20% of 2021 weddings were rescheduled out to 2022 and that there would be 2.47 million weddings […]

It’s Q1 – do you have a content strategy in place yet? If not, you are in the right place! As content marketing pros for wedding professionals, we know a thing or two about content strategy. For our clients, we don’t just focus on writing blogs – we work together with them to create a […]

Content marketing might be important for wedding professionals, but it can also be overwhelming! From dozens of platforms, to how often to post, to the right strategy – no wonder most wedding pros decide to just skip it! Fortunately for you, I LOVE content marketing! I love finding the best platforms for our clients, creating […]

You’ve probably heard by now that video is the way of the future. Video tends to be more popular because people tend to find it more engaging than simply reading. In fact, we recently shared a guide to TikTok, Reels, and Video! So, you should definitely be including video in your marketing strategy. But if […]

By this point, you probably hear about video all the time! But where to start? From Tik Tok to Instagram Reels, it can be overwhelming. But it is such an important part of your content strategy! When it comes to TikTok and Reels for wedding pros, it’s important to know how these different platforms work […]

Do you know what’s the biggest mistake you’re making in your content marketing? Every time you come up with an idea for an Instagram post, a newsletter or a blog post, you only use it that one time. Do you know what you should be doing instead? You should be working to repurpose your content […]