
Every year, we update this series with one goal: to help wedding pros understand what couples are searching for right now and turn that into smarter seasonal content. Because while engagement season comes around every year, the way couples search, research, and ultimately choose their wedding vendors keeps changing. What worked when we first published […]




Each quarter, I share the key content you need to focus on, all backed with strategy and data. Today, let’s dive into Q3, a time that can either be a busy season or a slower one depending on where you’re located in the U.S. For example, in the South, the summer heat often makes weddings […]




You might know that the key to SEO is keywords. But you might not know that they are! When I first started learning SEO back in 2014 for the bridal shop I owned, I thought keywords were this elusive, burden of a task. It turns out that it is incredibly simple! So let’s dive right […]
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