It’s Q1 – do you have a content strategy in place yet? If not, you are in the right place! As content marketing pros for wedding professionals, we know a thing or two about content strategy. For our clients, we don’t just focus on writing blogs – we work together with them to create a quarterly content strategy so they can follow the trends and seasonality of the wedding industry in their area.
Q1 is a critical time to set the stage for the rest of the year, so here’s a guide to help you get inspired and kick off your content planning with intention. Whether you’re a wedding photographer, florist, planner, or venue owner, this list will provide you with fresh ideas and help you start the year strong!
Q1: January, February, March
Q1 is engagement season—when newly engaged couples are actively starting their wedding planning. This means it’s the perfect time to create content that speaks directly to their needs as they begin their journey. Focus on:
- When to Book Vendors: Create a detailed blog or social media post outlining the timeline of when couples should start looking for wedding planners, photographers, florists, and venues.
- Wedding Planning FAQs: Share answers to common questions couples have in the early stages, such as what to do after getting engaged, how to create a budget, or how to select vendors.
- Venues are consistently one of the most searched wedding-related terms—often 2-3x more than other keywords. Q1 is an ideal time to focus heavily on content that targets local venues, as couples are beginning to lock down their venues and need guidance.
Pro Tip: Use platforms like Google Trends to tap into the seasonality of wedding-related searches. For example, searches for “wedding planning” spike in early January, late May, early June, and again in November. Understanding this pattern can help you plan your content around peak interest times.

2025 Trend: Desitnation Weddings
Destination weddings remain a popular choice for couples in 2025, and for good reason. First, many couples are drawn to the idea of creating a memorable, immersive experience for their guests by hosting a full wedding weekend that includes events and activities beyond the ceremony itself.
Additionally, the more affordable pricing of all-inclusive resorts in locations like Mexico and parts of Europe has made these destinations an appealing alternative to traditional stateside weddings, offering couples the chance to enjoy a beautiful, cost-effective celebration without compromising on quality or experience.

2025 Trend: Micro Weddings, Intimate Weddings & Elopements
Elopements and intimate weddings are showing no signs of fading in popularity! With more couples opting for smaller, more personal celebrations, terms like “intimate wedding” and “micro-wedding” continue to trend. As a wedding vendor, research your city for keywords to see which performs better (Micro Wedding or Intimate Wedding).

January: Wedding Planning Timelines & Checklists
**Numbers are searches per month. For example, 1200/month = 1200 searches per month.
- Wedding Planning Checklists + Guides: If you are a wedding planner, do a wedding planning guide, spreadsheet, or checklist! These are all high trends (“wedding planning spreadsheet” is 1900 searches/month, while “wedding planning checklist” is 22,000 searches per month!)
- Wedding Planning Timeline: Another hot item is timelines! This search term is hitting at 6,660 searches/month. So ,if you are a planner or coordinator, start to really showcase your expertise. This can also be great for stationery artists since you can incorporate a timeline of when to order invitations and other paper products.
- How To Plan Your [City] Wedding: This is a great topic to write about since you can customize it for your industry. Photographers can focus on including when to book a photographer. And venues can talk about how far ahead they book out. Some other things you can talk about include Ensuring your ring, setting a budget, creating a guest list, discussing dates, picking a venue, finding a photographer, etc.
February: Planning Tips
- The Top Months To Get Married in [Your City]: Create a list of the top month’s couples should get married, and include details on why they are the best. These can back-link to your seasonal wedding posts.
- What To Ask Before Hiring a Wedding [Your Job]: Take a look at your discovery call process – what are some things you wish couples would ask? This blog isn’t just for SEO, but for your client experience! Be the expert your couples rely on – and provide them a guide in the inquiry process so they know exactly how the process works. Your analytical buyer with thank you!
- Pros And Cons of a Friday or Sunday Wedding in [City]: We are seeing couples book more last minute in 2025, which means popular Saturdays might be booked up. This means your couples might have to pick a Friday or Sunday! Guide them through the pros and cons of both to help them decide. Bonus points if you bring in quotes from a wedding planner or venues!

March: The Venues & Engagement Sessions
Engagement sessions + best locations for sessions in your areas. Couples sessions and engagement sessions. This is a great month to highlight any favorite couples from years past and give tips on planning the perfect engagement session.
- How To Pick An Engagement Session Outfit: This is great for photographers! You can highlight your favorite engagement sessions from over the years and talk about why their outfits were so great. This is also an opportunity to pair up with a local boutique in your area – you can showcase their inventory. Another idea could be using Amazon and affiliate links! Why not pick outfits out that also make you some affiliate money?
- Top Engagement Session Locations In [Your City]: A great keyword is local engagement session areas. You can highlight your favorite areas while showing off pictures from each.
- Top Outdoor Wedding Venues In [Your City]: These can be broken up into multiple blog posts, and are great for all wedding vendors! Venues are one of the first things couples search for and book. So get your business in front of them early in the planning stage!
- Tip: When writing about venues, make sure you really personalize it. Just pulling some facts from the venue’s website isn’t going to connect with your audience. Talk about the unique aspects of that venue. If you are a planner, share WHY you love the venue. If you are a photographer, share your favorite spots at the venue for portraits.
- For my stationery designers: This is when you should really start those educational posts! Below are some trending terms from Google Trends.
- How far in advance to send wedding invitations (1300 searches per month)
- Average cost of wedding invitations (720 searches per month)
- Elegant wedding invitations (4400 searches per month)
- Destination wedding invitations (2900 searches per month
Don’t Forget To Repurpose!
Now that you have created these amazing topics, don’t forget to repurpose them! While I go over a ton of ways to repurpose your blog posts in this blog post, here are a few tips!
- Break down every single blog into at least 6 IG posts. Yes, 6! I promise, your couples will not see all of your posts, and will definitely not realize it’s the same topic.
- For every single blog post, you should have 5-10 Pinterest pins. We use Canva to make our client’s pins, so they are all designed differently, with slightly different titles and captions, but all link to the same page.
Hire a Wedding Marketing Team
If you’re looking to take your content strategy to the next level, you can work with us at Ava And The Bee to create, repurpose, and strategize your content effectively. Our monthly packages include a comprehensive content strategy, where we develop tailored topics for you based on our expertise and thorough SEO keyword research. We manage all aspects of your marketing, from blogging and Pinterest to Instagram, email newsletters, website design, copywriting, graphic design, and more. Let us handle the heavy lifting so you can focus on what you do best—running your wedding business and connecting with your ideal clients.
Love This Guide & Looking For More?
Get our Yearly Blog Guides! You’ll get a FULL YEAR of blogs outlined for you! You get a full year of educational blogs outlined for you to write, with a blogging dashboard – and each guide is niched down for specific vendors. Nothing generic over here!