As engagement season comes to a close, there is still time to get your prospective couples interested in you! Nearly 40% of engagements happen from Thanksgiving to Valentine’s, and planning tends to start to pickup in Spring. We were recently quoted in an article for Catersource: Your Engagement Season To-Do List!
According to Google Trends, searches for “wedding planning” start to tick back up in April, with steady growth through the summer. We see a similar trend with “How To Plan A Wedding”. This means the time to get couples is now!
My tip for this article? Update your website! Websites are your digital storefront, and even if they find you on Instagram, they are going to go to your website.
“Your website is the most important marketing tool you have,” confirms Adrienna McDermott of Ava And The Bee. “Your website is the core of your marketing–every single piece of your marketing is to lead couples to your website so they can learn more and contact you. So if your website doesn’t work, your marketing won’t work.”
At Ava And The Bee, we know the importance of your website when it comes to your content marketing. In fact, the first thing we do before working with a client is do a website audit! We need to ensure that your website works before we start driving more traffic. Especially since most clients see a 40-60% traffic increase within 3 months of working with us! We specialize in SEO, blogging, and content services just for wedding professionals. Learn more about how we can serve you!