This week is all about that internal stuff and the kind of stuff you need a permit to do. In case you don’t follow me on Instagram, my husband and I are currently in the process of a kitchen remodel. Well, it hasn’t started yet because, let’s be honest, contractors are always delayed. As we started working with a contractor, we quickly realized that our current kitchen layout had to stay the same. Why? Moving anything requires a permit, and permits take forever.
So you might be thinking, what does this have to do with stage three of building our house?
It is all of those things that are integral to having a house and having a business. Every single thing you do in your business touches these items. So, when you’re updating your house, you might have to work on your plumbing, electrical, and HVAC. And when you make updates to your business, you might have to work on your client experience.
Moving into the luxury space is more than just raising your pricing. You have to elevate every single piece of your business – and yes, your client experience needs a huge upgrade. You can’t expect a couple to pay double for your services and get the same experience you have been offering before.
But here is the biggest piece I want you to take home today: your client experience starts months before they ever reach out. Your experience starts when they land on your website or social media and the first email they send you.
Creating an entirely comprehensive client experience – before, during, and after the event – makes it easier to connect with new clients. I want you to take a minute and ask yourself:
All of this (and more) is a part of your client experience and, in turn, part of your marketing, which in turn connects with your ideal client. (See how we are connecting all of the pieces of this house?!)
I have a few questions I want you to answer.
Customer Journey: What does your customer purchasing journey look like? What is the buying process like for them? This is so much more than just “They Google and find me, and book a call. I send them a contract and invoice.” Instead, break it down into steps:
Objections: What are the most common objections that your clients give when it comes to booking you? What holds them back? I want you to go deeper then just “They say they can’t afford me”. Price objection is often because the couple doesn’t see the value in your services. If you are constantly getting clients who are price shopping, there are two issues (and it’s not your price!) First, you are targeting the wrong audience. And second, you are not conveying your value.
For a lot of inquiries, this is because their brand, copy and website don’t match what they offer.
If you are ready to take your wedding business to the next level, you need The Beespoke Blueprint. We work with wedding vendors who are ready to stand out so there is no competition . The Beespoke Blueprint isn’t just about upgrading your marketing; it’s about ushering in a complete transformation. We understand that your ideal client and business goals have evolved, and so should your marketing.
Backed with our 20+ years of industry experience and six-figure client results, we know that strategy paired with gorgeous design and captivating copy is the backbone for success. And we don’t just mean booking out your calendar. Inside this package, we start with brand strategy, move into your copy and messaging, then create a custom brand design, and finish with a custom website on Squarespace or Showit that isn’t just gorgeous but is backed with SEO strategies. We work with limited clients each quarter, so reach out today!
Copyright 2024 ®Ava And The Bee LLC | Branding and Website Design by With Grace and Gold | Copy by The Literary Co. | Privacy + Terms | Shop Terms