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DONE-FOR-YOU WEDDING BRANDING, COPYWRITING AND WEBSITE DESIGN

The Beespoke Blueprint

It’s time for your brand to match the caliber of your work. Our signature wedding marketing package—the Beespoke Blueprint—gives you everything you need to understand your dream couples, and a beautifully custom website that will have them saying ‘yes, please’ the moment they see it.

We work with wedding vendors who are ready to stand out so there is no competition.

When it comes to bringing in more leads, landing on those coveted vendor lists, or elevating your client experience, your wedding marketing and brand strategy makes all the difference.

Marketing and overwhelm feel like they go hand-in-hand.

But marketing your wedding business isn’t just about posting beautiful photos on Instagram or pinning to Pinterest. It requires mastering the intricacies of copywriting, web design, SEO, and more—all while understanding what truly makes your business a must-book in the eyes of your dream couples.

When you’re caught up in the day-to-day work of culling photographs from three days of events, sourcing peonies for a February wedding, or revising the run of show for the fourth time, the last thing you have is the time or desire to manage all of that.

That’s where we come in.

Want to be able to hand-pick your couples, charge prices that reflect the caliber of your work, and ensure an elevated client experience at every touchpoint?

We’re here to make it happen for you.

The Beespoke Blueprint is a complete rebrand experience for wedding pros.

Ava & the Bee was founded by a wedding industry alum, which is why we get your business. You’ll never have to explain to us what a run sheet is, how percentage based pricing works, why floral costs fluctuate, or why you’re pro-first look on a wedding day.

We’ll work with you to discover who your ideal couple truly is—and what makes them want to book you.

No more guesswork when it comes to who you’re talking to, what they need to hear, or where you should find them.

From there, we’ll completely rebrand your business: visual identity, custom website, and SEO-focused copywriting.

The end results go so much deeper than a booked-out calendar (although we want that for you, too).

Your new brand and website will position you to earn national recognition, command premium rates, and work with creative partners you admire.

Your blueprint for success

The Beespoke Process

Strategy

Messaging & Copy

Branding

Website

Launch

Strategy

We’re not content with being creative—we also love data. That’s why we start by studying your work, reviewing your analytics, and auditing the competition. We’ll take what we learn and define exactly what sets you apart. We also create a detailed profile of your ideal client: where they’re getting inspiration, what’s stressing them out, and their buying habits.

Includes:

- Your unique selling proposition
- Ideal client profile
- Competitor analysis
- Buyer habits and their shopping journey
- Summary of your Google Analytics data

Messaging & copy

Your copy is critical when it comes to marketing, for two reasons. One, copy gives context to your work and why you’re an indispensable part of a couple’s wedding-day team. And two, it lets Google know what you do and who you’re for, so that you can get found by searchers. (P.S. We want to make sure you know that even ultra-luxury clients use Google to source wedding vendors.)

Includes:

- A brand voice and messaging guide that you can pull from again and again as you market your business
- Keyword research and SEO-optimized website copy for each page of your website
- Guidance on your inquiry form

Branding

Your brand identity should be as elevated and distinctive as your work. Guided by what we know about your ideal clients, your market, and your style, we’ll develop a complete brand identity that works beautifully together and sets you apart in the marketplace.

Includes:

- Main & secondary logos
- Color palette
- Typography suite
- A pattern
-Brand style guidebook
- We can also create additional brand collateral, including business cards, hangtags, thank you cards and stationery, box wraps, and more!

website

Your website is the centerpiece of your online presence—and also the start of your client experience. We’ll design a custom Showit or Squarespace website that pairs elevated design with a focus on user experience (because beautiful websites still need to work).

Includes:

- Custom Showit or Squarespace website
- Blog design
- Image and portfolio curation
- Focused user experience design
- Complete SEO strategy and implementation, including keyword research, URL redirection, and proper header structure.

Launch

We don’t leave you hanging once your website is designed. We’ll also develop a launch strategy you can use to get your people excited about your new brand.

P.S. Want us to take over your wedding marketing entirely? We offer ongoing marketing on a retainer basis, including blogging, Pinterest, newsletters, social media, funnels, and monthly analytics reports. We can only take on a select number of clients each year, and past Beespoke clients take priority.

Ready for your glow-up?

“The glow-up Jessamine needed to be its best self.”

“SEO companies for businesses are a dime a dozen but I felt very strongly that weddings are a whole other beast and it was imperative to use someone who understood that and how to reach those clients.

Our website is now gorgeous and super attractive. It also felt really nice to have Adrienna in my court for the duration of Beespoke—a true mentor in getting closer to my business goals.

I am so grateful and feel like a huge burden has been lifted—like I can chill out because my website is doing more of the heavy lifting.”

- Jillian Santora, floral designer & founder, Jessamine

Every Beespoke Blueprint Includes:

Your Investment —

- Creative direction & brand strategy
- Keyword research
- SEO-optimized website copy
- Typography suite
- Logo design
- Color palette
- Custom Showit website design
- Launch strategy

Starting at $12,000

a la carte add-ons:

- Business coaching
- Creative direction for brand photography
- Branded social media graphics
- Flodesk email designs
- Google Search Console + Analytics set up
- PDF guides for pricing, onboarding, or client experience
- Ongoing support with blogging, Pinterest, or social strategy
- Branded collateral (think business cards, tissue paper, thank-you cards)

We don't use the word investment lightly.

Feel like it's meant to "bee"?

We’ve designed the Beespoke Blueprint to propel you to your next big goals: higher prices, hand-picked clients, a new tier of the market. We’re as committed to your results as you are.

Frequently Asked Questions

Why should I hire Ava and the Bee? +

Wedding creatives are our bread and butter. Our founder, Adrienna, got her start by marketing her own wedding business—a bridal boutique, wedding planning, and floral design company in Savannah, GA. She loved wedding marketing so much that she “retired” from weddings to start Ava and the Bee in 2018, and she’s since worked with hundreds of wedding-industry clients. Not only are we experts on the tools we use (like Google Analytics, SEO, Squarespace, Showit, and Pinterest) but we also stay up to date on everything that goes on in the wedding industry. We see the bigger picture, from shifts in couples’ buyer behavior to design trends that will prevent you from standing out.

How long does the Beespoke Blueprint process take? +

The entire Beespoke process takes 12-14 weeks from start to finish. Our work isn’t done until you have a gorgeous new website, launched and ready to go.

Why should I hire a team? +

First and foremost: we’ve found that the best results come when your entire creative team can bounce ideas back and forth as they go. But also: we know you’re a wedding vendor, not a project manager. Hiring individual vendors takes time and energy, and you find yourself repeating the same information about your brand on multiple calls as they each get to know you. With the Beespoke Blueprint, you tell us about your brand once, and we handle the project management for you. We’re also able to work on a more condensed timeline, because we time each phase to flow into the next.

Do you have a house style? +

Absolutely not—everything we create, from logos to copy, is tailored to your brand and what will resonate with your ideal couples. We’ve created colorful websites with edgy brand voices, and we’ve created traditional sites with soothing brand voices - and everything in between.

Do you offer payment plans? +

Of course! We know this is a significant investment, and we want to make it manageable. We can divide your investment into up to 6 payments.

What website platforms are available? +

We design custom websites on Showit as well as Squarespace. In our opinion, they both balance being SEO-compatible and user-friendly (because we don’t believe you should have to hire someone every time you want to update a line of text on your site). That said, if you’re currently on another platform, such as Wix, we’re here to make the transition easy. We can help you select the right platform and make sure that your content moves over seamlessly.

I already have a template. Can you customize it for me? +

We don’t offer template customization as part of the Beespoke Blueprint. Our website designs are based on the strategy we develop for you, we prefer to start from scratch. It allows us more flexibility when it comes to writing on-brand copy, as well.

How do I know if I’m ready for the Beespoke Blueprint? +

We usually find that Beespoke is best for clients who’ve been in business at least a couple of years. Why? It helps to know the kind of clients you love working with (as well as the ones you don’t) and have a good handle on your packages and pricing. That said, if you’re not sure, apply! If it’s not right for you at this stage of business, we’ll recommend something that’s a better fit.

Let’s build an unforgettable brand that spotlights your artistry and creates an premium client experience.

We’re the in-house marketing agency for wedding professionals ready for inclusive, results-driven marketing that creates freedom in their business and cultivates a client experience before couples ever start the conversation.

philadelphia Based, available worldwide