When it comes to marketing your wedding business, chances are you are utilizing my favorite strategy without even realizing it! The strategy? Content marketing!
Content marketing is simply providing fresh content throughout your online platforms to capture your couples. This includes blog posts, social media, your website, and even newsletters and lead magnets.
For most wedding pros, content marketing is a cornerstone of your strategy. The content you put out into the world will either connect you with the right audience or make your audience skip and go to the next vendor on Google.
But for most wedding vendors, they just throw up random content without a strategy and cross their fingers and hope it works. That is why we are here to help! At Ava And The Bee we have been mastering content marketing strategy for our clients since 2018. And today, I want to dive into what content marketing is and why it matters for wedding professionals like you.
What is Content Marketing?
According to HubSpot: “Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.”
Simply put, content marketing is about showing your audience why you are amazing at what you do. This is done through your online platforms, like your website, blog, social media, and newsletters.
Couples are changing. They no longer desire aggressive marketing and endless Ads. Instead, they want a connection. Content marketing gives you this connection so that they can know, like, and trust you and your business.
Content marketing gives you easier sales, more demand, and better clients!
Our Industry Is Visual
The wedding industry has always been creative and visual. But now that is the case more than ever before. It’s not just about being seen in magazines or at a local bridal expo.
Your couples are online, searching for inspiration. Content marketing allows you not just to show beautiful images but back them up with content that engages them.
It Works Year-Round
While we all know about “engagement season,” aka the period from Thanksgiving – Valentine’s, when a majority of couples get engaged, the fact is that couples get engaged all year long. And not only do they get engaged all year long, but they don’t always start planning right away. That means you need to be in front of them all year long.
While Instagram is amazing, the content only lasts a few hours and maybe a few days if it goes viral.
A Pinterest pin will last a bit longer, for a few months or even years.
But blogs? Blogs last forever! They don’t disappear in 24 hours, leaving you hustling to create fresh content every single day. Consistent content marketing allows you to capture your audience any time of the year. Whether they just got engaged or are in the planning phase.
It Creates an Authentic Connection
Authenticity has always been an important part of running a business. But over the last few years, this has been even more in the forefront! Couples are drawn to wedding vendors they connect with. Gone are the days of perfect Instagram feeds and endless generic captions.
Your followers should be able to see your online presence and connect with you. This doesn’t mean showing your face every single post. But it does mean making you (or your team) seen! This means sharing behind-the-scenes videos, connecting stories, and sharing the faces behind the business. If you want people to trust your brand, they need to like YOU first.
Are you looking to create that authentic connection through content marketing? Reach out to us today!
Align With Their Values
According to The Knot’s 2022 Report, “Regardless of the service offering, couples viewed their pros as trusted partners that they could lean on for advice as well as solid execution. So, it was important to them to find pros who aligned with their vision and values. …You need to first be sure that your channels show what your values are so you can attract your ideal client. Then, have your content show exactly how you used your services to bring your couples’ unique visions to life.”
Content marketing can allow you to align with your couple’s values day after day. That is why connecting all of your marketing channels together with strategy will help!
Content Marketing Lays The Groundwork For a Yes!
One of the best reasons to embrace content marketing is that it allows for an easier sales process when done well. Your ideal client starts the search for your offerings, and when they land on your social media, blog, website, or newsletter, they begin to feel connected. And as you know, it’s much easier to close a sale when someone is already familiar with and invested in your brand!
At Ava And The Bee, we are experts at content marketing. From blogging to your newsletters to your Pinterest, we can help with it all! Learn how we can help you today!