Every quarter I will share the top content you will need to discuss, all back with strategy and data! And today is all about Q3!

Q3 is either your busy season or your slow season, depending on where you are in the US. For example, the summer is just too hot for weddings if you are in the South. So this is the time where you rest and prep for a busy fall.

For our couples, the summer tends to be a slower season for planning since they are often out of the office and on vacation (or at weddings!). We start to see an uptick in planning to start in September.

This is when you can start shifting to lots of real-time content that is focused on all the events happening. While you want to talk about real events all year round, this can be a great time to share! Make sure to always get behind the scene images at every single wedding – including video!

A few ideas for behind-the-scenes video:

• A picture of you at work behind the scenes
• A before and after of the ceremony
• A before and after of the reception
• A quick video of the couple walking together during their portraits
• A detail shot of the flowers

This only takes a few minutes on the day of, and should be added to your wedding day timeline. If you don’t have the time, hire an assistant! You can have someone come for a few hours, help you with your gear or setup, and task them to get behind-the-scenes content.

Looking for info on Q2? Check it out here!

2024 Q3 Trending Topics & Keywords

Every month, we research trending topics and search keywords to create blog topics for our clients. Not surprisingly, many of the trends are around destination weddings. So here are a few that are currently increasing dramatically!

• Honeymoon Travel +1400% in searches
• Wedding Videography +190%
• Greek Destination Wedding +150%
• 6 Month Wedding Planning Timeline +200%
• How To Plan A Wedding Step By Step +350%
• Post Elopement Party +90%
• Destination Wedding Planner Book +70%
• Destination Wedding Invitations +100%
• Planning Destination Wedding +1000%
• How To Plan A Destination Wedding +900%
• Destination Wedding Planner +100%
• Film wedding Photographer +60%

Top Destinations Right Now:

• Italy
• Greece
• Caribbean
• Mexico

July: Tips

Tips for Planning a Wedding Weekend: Couples are opting for complete wedding weekends, especially leaning into 2025. No matter what type of vendor you are, you can cover tips on planning a wedding weekend! For photographers – talk about your different packages. For planners – talk about why you should have your planner help you plan additional events. Florists – talk about how to design these additional events. For venues – talk about spaces you have that are available for smaller pre and post wedding events.

What’s the Difference Between a Micro Wedding and an Elopement?: While we are seeing larger weddings trending, it doesn’t mean couples aren’t also eloping or doing micro-weddings! “Post Elopement Party” is up +90% so that could also be a great blog topic. The pandemic made these intimate affairs more “socially acceptable” (even though we know they are amazing), and couples are still leaning into the trend.

Why Couples Need An Album: Albums and heirloom products are an incredible up-sell in your business. Teach your clients why purchasing a high-quality album is so important – and why they should go through you vs. some online shop they found on Google. This can also be turned into multiple blog posts for each item you sell.

August: Trends & Details

What To Wear To a Fall/Winter Wedding: This is a breakout topic on Google Trends, which means it is very popular right now! Remember that even wedding guests can be potential clients – so a blog on what to wear (and even breaking down by wedding formality!) will be helpful.

Anything Around Destination Weddings: For photographers – talk about your destination wedding packages. For stationery, talk about destination wedding invitations. For planners – talk destination wedding planning packages, or tips on planning.

What Questions Couples Need to Ask Wedding Photographers: As we start to enter the fall, couples are going to be planning again and making appointments. A great blog topics for photographers are what questions to ask a wedding photographer!

September: Back To Basics

How to Plan a Wedding: It’s time to get back to the basics. Couples spent two years focusing on smaller events or postponing the planning as they waited out the pandemic. And now they are ultra curious and wondering where to start! This is currently up 350% in search volume, so a great topic for Q3.

6 Month Wedding Planning Timeline: We know that couples are planning weddings much quicker than in years past. So no wonder this is trending as a search! Create a comprehensive 6-month timeline – perfect for planners or stationery artists. For stationery, you can talk about a quicker ordering process for invitations and day of paper.

What You Need at a Black Tie Wedding: A common question I am seeing online, like on Reddit, is what makes a black tie wedding, well, black-tie. Is it unleveled decor? Guest activities? Champagne around every corner? Depending on your area, this might look different, but share what couples can do to elevate their wedding to be “Black Tie”

Outsource Your Writing

Not a fan of writing? You need Ava And The Bee! Blogging is our love language, and we do it all with strategy + SEO in mind. At Ava And The Bee, we help wedding pros create a consistent content strategy using proven SEO methods. Since 2018, we have helped over 250 wedding vendors with their marketing, blog dozens of blogs per month, and helped clients get from page 8 to page 1 on Google – without spending money on Ads. Reach out today, and let’s get writing!