Each quarter, I share the key content you need to focus on, all backed with strategy and data. Today, let’s dive into Q3, a time that can either be a busy season or a slower one depending on where you’re located in the U.S. For example, in the South, the summer heat often makes weddings less common, which means it’s the perfect opportunity to rest, recharge, and prep for a bustling fall. But for vendors in areas like New England and the Midwest? It’s back-to-back wedding season!

For couples, summer typically marks a slower period for wedding planning, as many are out of the office or on vacation. Planning picks up again in September, when couples return from their summer breaks and start thinking about their fall weddings.

Q3 is a fantastic time to lean into real-time content that focuses on the events happening around you. While sharing real events should be a part of your content year-round, Q3 is a perfect opportunity to highlight them more. Behind-the-scenes content—especially images and video from your weddings—is a goldmine for engagement and shows your audience exactly what goes into creating a stunning event.

A few ideas for behind-the-scenes video:

• A picture of you at work behind the scenes
• A before and after of the ceremony
• A before and after of the reception
• A quick video of the couple walking together during their portraits
• A detail shot of the flowers

This only takes a few minutes on the day of, and should be added to your wedding day timeline. If you don’t have the time, hire an assistant! You can have someone come for a few hours, help you with your gear or setup, and task them to get behind-the-scenes content.

Looking for info on Q2? Check it out here!

2025 Q3 Trending Topics & Keywords

Every month, we research trending topics and search keywords to create blog topics for our clients. Not surprisingly, many of the trends are around destination weddings. So here are a few that are currently increasing dramatically!

• Sedona Elopement Photographer +4700%
• Yosemite Elopement Photography +800%
• Big Sur Elopement Photographer +350%
• Elope in Big Sur +80%
• California Elopement Photographer +200%
• PNW Elopement Photographer +200%
• Colorado Elopement +170%
• Yosemite Elopement 150%
• Elope In Hawaii +90%
• Maui Elopement +90%
• All Inclusive Elopement Packages +80% (If you don’t have this as a package, do it!)
• Best Places to Elope On The East Coast +120% (Don’t worry, East Coast, you’re still popular!)

Speaking of costs… budgets are high on the search terms:

• Wedding Budgeting +80%
• How Much does a 100 Person Wedding Cost +190%

Top Destinations Right Now:

• Italy (Lake Como, Postiano, Naples, Puglia)
• Greece (Crete)
• Portugal (Especially elopements!)
• Caribbean (Especially Sandals Resorts
• Mexico

July: Tips

• Tips for Planning a Wedding Weekend: Couples are opting for complete wedding weekends. No matter what type of vendor you are, you can cover tips on planning a wedding weekend! For photographers – talk about your different packages. For planners – talk about why you should have your planner help you plan additional events. Florists – talk about how to design these additional events. For venues – talk about spaces you have that are available for smaller pre and post wedding events.
• What’s the Difference Between a Micro Wedding and an Elopement?: Elopements are so hot right now. So make sure to talk about them! Micro Weddings continue to be a popular search as well, so this can help you capture both audiences. (Pro Tip: “Micro Wedding” is often more searched than “Intimate Wedding” in the USA, while in Europe/Australia, “Intimate Wedding” is often more searched.)
• Why Couples Need A Wedding Album: Albums and heirloom products are an incredible up-sell in your business. Teach your clients why purchasing a high-quality album is so important – and why they should go through you vs. some online shop they found on Google. This can also be turned into multiple blog posts for each item you sell.

August: Trends & Details

• Wedding Venues with Accommodations In [Your City]: This is a breakout topic on Google Trends, which means it is very popular right now! Couples want all-inclusive weddings, and love a good wedding weekend. So do a topic around venues with on-site accomodations, or hotels you love to work at.
• Anything Around Destination Weddings: For photographers – talk about your destination wedding packages. For stationery, talk about destination wedding invitations. For planners – talk destination wedding planning packages, or tips on planning.
• What Questions Couples Need to Ask Wedding Photographers: As we start to enter the fall, couples are going to be planning again and making appointments. A great blog topics for photographers are what questions to ask a wedding photographer!

September: Back To Basics

• How to Plan a Wedding: It’s time to get back to the basics. This is always a top search term, but I want you to have your unique spin on it. For example, if you are a photographer who loves adventure elopements, do a guide on planning an adventure elopement in your city/state. And don’t be shy about budget – couples want to know what things cost!
• 6 Month Wedding Planning Timeline: We know that couples are planning weddings much quicker than in years past. So no wonder this is trending as a search! Create a comprehensive 6-month timeline – perfect for planners or stationery artists. For stationery, you can talk about a quicker ordering process for invitations and day of paper.
• What You Need at a Black Tie Wedding: A common question I am seeing online, like on Reddit, is what makes a black tie wedding, well, black-tie. Is it unleveled decor? Guest activities? Champagne around every corner? Depending on your area, this might look different, but share what couples can do to elevate their wedding to be “Black Tie”.

Outsource Your Writing

Not a fan of writing? You need Ava And The Bee! Blogging is our love language, and we do it all with strategy + SEO in mind. At Ava And The Bee, we help wedding pros create a consistent content strategy using proven SEO methods. Since 2018, we have helped over 250 wedding vendors with their marketing, blog dozens of blogs per month, and helped clients get from page 8 to page 1 on Google – without spending money on Ads. Reach out today, and let’s get writing!