I say it a lot, but I’ll say it again: Blogs need to not just be images. You need to have words in order for it to get found on Google and rank. I suggest a minimum of 300 words, but the more you can get, the better! And no, I don’t mean you need to write 2000 words. A well-formatted blog post with 500 words will always do much better than a blog post with no words and just dozens of images.
When working with new wedding pro clients, the number one question I get is: “Adrienna, I have nothing to say!” I am still in shock when wedding pros say this! We are in the BEST industry for blogging! Your weekends are filled with endless content, endless inspiration, and, trust me – endless blog topics.
As a former wedding pro myself and someone who has blogged over 800+ weddings in the last decade (many of which are featured online!) I know a thing or two about writing engaging copy that doesn’t just capture the client’s story but highlights the vendors.
But I also know what it feels to be overwhelmed and staring at that opened Word Document, unsure where to even start. So today, I want to share 6 things you can talk about in a real wedding blog post!
When writing a blog post for a client’s wedding or a styled shoot, the story of the couple and the wedding day should be the main point of the blog post. Every couple’s wedding is unique – so shine the spotlight on their day! This is also where you can bring in the vendors involved in the day and how they made it unique.
Open a Word or Google doc and start writing. Think back to grade school writing – have an opening, a middle, and a closing paragraph. Make sure you mention where the session or wedding took place – or where you’re located if you’re doing an introduction! Remember that just like in high school, the first round is a draft. If it’s easier, you can start with bullet points and turn them into paragraphs once you have your ideas down.
A real wedding or styled shoot is just that – a 300-500 word write-up about the event, with 30-40 images showing the work.
When you blog a wedding, remember you need to have text! A blog post with just images and no copy will not help you. When writing a blog post for a client’s wedding or a styled shoot, the story of the couple and the wedding day should be the main point of the blog post.
For inspiration, check our blogs your couples like. Martha Stewart couples want floury language and detail shots. Style Me Pretty couples want gorgeous attire and sentimental details written by the couple. Green Wedding Shoes want dramatic portraits and out-of-the-box details.
Looking to start a blog for your wedding business – but not sure where to start? You need my free guide, The Wedding Pro’s Guide To Blogging! This 14-page workbook walks you through everything you need to know about starting your blog! From what platform to use, to how to write an engaging blog post, it’s all inside! This is for all wedding professionals – from photographers, planners, and venue owners. Plus, I include 20 blog topics with writing prompts, to get you started!
Another solution to your blogging? Outsource! At Ava And The Bee, we have blogged hundreds of blogs for the top wedding pros in the country. From wedding planners, to photographers, to venue owners – we have written for them all! Blogging is our love language. We don’t just focus on writing blogs – we work together with you to create a quarterly content strategy so we can follow the trends + seasonality of the wedding industry in your area. Learn more about our blogging services, here!