Evergreen content is essential to every business, and I always tell my clients to have it ready to go. It’s so, so important to have some ideas ready to go if you need a filler piece, or even if you get super distracted and can’t come up with anything to share. Having evergreen content is the easiest way to continue to share your brand, without being stressed. Having evergreen blog posts is important for SEO!
“Put simply, it’s content that retains relevance, it’s not time sensitive and continues to drive traffic long after it is first published.” Digital Marketing Institute
Evergreen content will continue to stay fresh and relevant, even weeks after first writing it. It isn’t stuck on a trend, or breaking news. It is content that retains relevance, it’s not time sensitive and continues to drive traffic long after it is first published. Evergreen content will continue to stay fresh and relevant, even weeks after first writing it.
It is important to keep most of your content evergreen. I would suggest 80% of your content be evergreen, with the rest consisting of seasonal ideas. Evergreen content can be less demanding to produce since you do not have to gather the information right away. You can work on creating pieces over the year that will be relevant to your audience no matter when they read it.
Seasonal content can be great since not only will there be less competition on that topic, news and fads can get great social media traffic. Publishing a piece of relevant news can get more views than a topic they have seen multiple times before. It also allows you to show relevancy, and that you are on top of trends in your industry.
I assure you, it will make your busy weeks easier!
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