Ever published a blog post that seemed to vanish into the internet void, never to be seen again? You’re not alone! In fact, this is a common frustration for many wedding pros. But what if your blog could actually book you a $15,000+ wedding package? I recently had the pleasure of being a guest on The Wedding Empires Podcast, and in my conversation with Jac Bowie and Ben Connolly, we uncovered how one strategic blog post did just that!

The Secret Behind Booking a $15,000 Photography Package Through Your Blog

I’ve been on both sides of the wedding industry. Before founding Ava and the Bee, I successfully co-owned a wedding planning, floral design, and bridal boutique business. I learned blogging strategy out of necessity, not theory, watching my website outrank established competitors who had been in business for decades.

The truth? Most wedding pros misunderstand what makes blogs effective. It’s not just about beautiful images (though they definitely help!). In this Podcast Episode, we dive deep into what Google really wants, why limiting your photo count actually works in your favor, and the critical keyword research that will help couples find you.

In this episode, I break down my step-by-step formula for creating blogs that convert browsers into buyers, including exactly what questions to ask your clients to generate compelling content. I also share how to turn one successful blog post into a content machine across multiple platforms, Instagram captions, sales materials, and nurturing emails that your clients actually want to receive.

Looking to learn this step by step? I teach it inside my course, Blogs That Book!

Practical Takeaways from The Wedding Empires Podcast

If you’re thinking, “I haven’t blogged in months!” don’t worry. Start by compiling topics and events that you can write about. Look at your client FAQs, highlight big events (like top venues) you haven’t written about yet, and pull inspiration from past weddings that would make great features.

And if you’re not sure where to begin, here’s a quick tip: The number one question your clients always ask should be the first blog post you write ASAP. This helps you answer your clients’ needs while improving your SEO and boosting your visibility.

Tune in to the Podcast & Learn More

Ready to turn your blog into a client-booking powerhouse? Don’t miss my episode on The Wedding Empires Podcast, where I reveal the blogging and SEO strategies that can help your wedding business stand out!

If the thought of writing your own blog posts feels overwhelming or you simply don’t have the time, we’ve got you covered. At Ava and the Bee, we specialize in providing done-for-you blogging services tailored specifically to wedding professionals like you.

Our team of experts write hundreds of blogs each year, and we know exactly what works to attract your ideal clients and boost your visibility. From keyword research to creating compelling content that converts, we handle everything, so you can focus on what you do best. Reach out to us today!