There are two types of business entrepreneurs: The ones that make a plan, and the ones that just wing it, and hope it works. We all know the woman who has everything planned out to a T, and has her monthly, quarterly, and yearly goals mapped out. The other woman is the one who just goes with the seasons. Sometimes she hits her goals, sometimes she changes direction. Can you think of a few people you know in each category?
I used to be woman #2. I hated plans, goal setting, and mapping out my life, and I spent my life just ebbing and flowing, but never really growing my business. Year after year, the numbers were the same. A little growth, but nothing enough to boast about.
When I started to create plans, my business started growing. I started small, with monthly goals. These helped me keep track of finances, and see if Ava And The Bee was something I could do full time (turns out, it was!) Then I moved onto quarterly planning, where I mapped out how I wanted each Quarter to go. Now, I do a full launch plan before each and every product or service launch.
Instead of offering a product, and hoping people bought, I now go into each and every launch with a plan, and a purpose.
How many times have you come up with a product, but when you launch it, nothing happens? Crickets. This is because so many people don’t validate their product before launching. Many times we create a product because we think our audience wants it. But often times, they don’t! You do not know what your audience needs until you ask them.
By asking your audience what they need, and what they want from you, you are guaranteeing that you are creating a product that they will buy. Our goal as a business owner is to create products that our audience needs. Not what we think they might like.
As creatives, sometimes we are so passionate about our idea, that we just decide to jump in head first without a plan. Setting aside time to plan out your launch is a crucial step that you can’t skip! A launch plan will look different depending on what you are launching. Launching a new service will look different than a course.
It is important to give yourself plenty of time to execute a launch plan. Don’t try and get it done in a week, that will be too rushed, and too stressful! When launching a course, give yourself at least 3-4 months, when launching a new service, 2-3 months. Keep in mind creating this new product or service is just a fraction of the launch process. Much more time is spent on marketing and promoting this service.
It is also important to have a time buffer. Life happens. Computers freeze, you have days with zero motivation, you take an impromptu weekend vacation. Make sure you always have a buffer in place so you can enjoy your life, and not let the launch take over!
One of the biggest steps is to always have a second pair of eyes take a look at your product. When you create your offering, test it to see if it sounds good to potential clients. Reach out to industry friends to get their opinion. When you create a landing page, have at least 2 more people read it, and give you feedback. Taking a step back from your work is crucial!
When you are creating a new product, you are often so deep in it, and you might not notice issues that are obvious to others. Even small things like spelling or grammatical errors are important. Make sure to have multiple people look at your work with fresh eyes.
You have created an amazing offering and are ready to share with the world! But before you do, make sure to always have clear and concise messaging. No matter the platform, from social media to newsletters, make sure your messaging of this product is clear. Describe what this product or service is, how it can help, and who it is for.
This is a step that ties into step number three. Pitch your product or service to 3 people who are outside of your industry. Do they understand what it is? Do they know who it is for? If they say no, or are confused, you need to go back to the drawing board. Your messaging needs to be clear and obvious for anyone reading it, not just your ideal audience.
Some items to think about:
As business owners, one of the most important traits we need to have is flexibility. Not all of our ideas will be successful, and we need to be able to ebb and flow with every product launch. You might run into issues or need to adjust your product. Your ideal audience might need something outside of the scope you originally planned for, and you need to pivot. And sometimes, things just don’t go as planned.
You need to make sure you are ready to adjust as needed, and not get stuck if something needs to change. A change does not mean your product isn’t good – it just means you need to take time to adjust. No launch will be perfect, and that is okay! It is important to be able to overcome any roadblocks, without becoming discouraged.
No matter what industry you are in, and what product you are offering, you need to make sure you have a plan. By creating a plan ahead of time, you are not only assuring a successful launch, but you are allowing yourself time outside of work. You need to give yourself breaks, and time to think and reflect before going to the next step. Always allow for more time than you think you will need! By setting up a launch plan, you will be more confident in your services, and what you offer.
As a virtual assistant for wedding professionals, I also recommend not doing it alone. There are so many items you can get completed by a virtual assistant, like market research, creating email nurture sequences, creating landing pages, and creating social media content. Think of the hours you would spend doing these tasks, and start to think about what you can outsource. Even if you just save 10 hours, that is 10 hours you can spend working on your service or product, and not creating content for it!
Some items you can outsource include:
By hiring a virtual assistant, you can ensure an even successful launch plan. At Ava And The Bee, we have helped many business owners create successful launches, and we can help you too! Just reach out, and let us know how we can help you today.