I haven’t always been a marketing professional for wedding vendors. In fact, I used to be a wedding pro myself! At the age of 18 I started working in the wedding industry and never looked back. In 2013 I opened a wedding planning, bridal boutique, and florist company in Savannah, Georgia. And let me tell you: there are a LOT of things I wish I had known when I started my business. I had a business partner, and there were so many roadblocks we had to overcome and endless hours just trying to figure it all out.
Catersource sat down with a handful of successful event professionals and asked them what they wished they knew before launching their brand, and I had so much to say! There are literally countless things I would have wished I had known, but the biggest is this: I wish I wasn’t afraid to outsource. I know firsthand how hard it is to outsource. In my bridal shop/wedding planning days, we were a small team. There were just a few of us running dozens of weddings, and burnout seemed to never end. That is one of the reasons I am so passionate about helping wedding professionals outsource. I truly believe it can be an incredible game-changer.