we are ava and the bee

The boutique wedding marketing agency for busy wedding pros ready to outsource Pinterest, blogging, SEO, and more.

Why We Love Enji (And Wedding Pros Will, Too!)

filed under:

Business Tips

Date:

December 15, 2024

When you’ve been in the wedding industry for five or more years, you know your craft inside and out. You’re not a hobbyist shooting in the dark; you’re a seasoned professional who’s worked hard to refine your services, attract your dream clients, and build a reputation for delivering unforgettable experiences. But when it comes to marketing, it can still feel like you’re playing guess-and-check, juggling multiple tools, or trying to squeeze “content creation” into late nights or precious weekends off.

At Ava and the Bee, we believe you deserve better. That’s why we’re always on the lookout for tools that help us streamline and enhance our own marketing systems—because the more efficient and data-driven we are, the more we can pass those benefits on to you. After trying countless platforms, I finally found one that truly fits my needs—Enji. It’s an all-in-one software designed specifically for small business owners, and it has given our own marketing a *glowup*!

Get a one-month Free trial of Enji!

Meet Enji Marketing

A platform built for small businesses (like wedding professionals!) that want to elevate their marketing without juggling ten different apps. Enji is like having a personal marketing consultant, strategy planner, and organizational sidekick all rolled into one. Its features include a marketing calendar, social media scheduler, AI copywriter, brand asset library, and performance dashboards—everything you need to create a cohesive marketing plan without feeling overwhelmed. If you’re not a marketing expert (hello, busy wedding professionals and creatives!), Enji’s user-friendly interface helps demystify the whole process.

Your Personalized Roadmap

One of the first things we tried was Enji’s 20-question quiz. It’s a quick exercise that results in a customized marketing to-do list—think of it like a consultant who listens to your goals and hands you a prioritized action plan. For wedding pros who value time over money, this is a lifesaver. It puts structure around your marketing efforts so you can stop running in circles and start moving forward with confidence.

KPIs: Data Is Our Love Language

If you know Ava and the Bee, you know we’re obsessed with data. We don’t just brainstorm blog topics or social posts—we back them up with trends, metrics, and real insights. (I’ve even written about KPIs and strategy before: read here). That’s why Enji’s KPI feature is our personal favorite. It integrates all your platforms—Instagram, Facebook, Pinterest, Google Analytics—into one cohesive dashboard. No more guesswork. No more clicking through multiple tabs to find your numbers. Just clear, visual reports that show what’s working and what needs tweaking. With Enji, I can track my performance visually, see what’s working, and make data-driven decisions that actually move the needle. Plus, you can even customize the color scheme to match your brand. How cool is that?

AI Copywriter: Faster, On-Brand Content

Our clients often come to us already maxed out on time, which means content creation can feel like an uphill battle. Enji’s AI copywriter helps streamline that process. You provide a sample of your writing, and it learns your brand voice. While we always recommend adding that final human polish (after all, no AI can replicate your lived experience as a wedding professional), this tool speeds up content ideation and drafting. Instead of staring at a blank page, you’ve got a head start—giving you back valuable hours in your week. They pair perfectly with our Yearly Blog Content Outlines and are available for planners, photographers, stationery artists, and florists!

Year of blog and social media topics for wedding professionals and vendors

Task Management & Campaigns: From “To-Do” to “Done”

We know you have ideas—lots of them. But bringing those ideas to life in a strategic way can feel daunting. Enji’s built-in task management and campaign creation features help us (and our clients) map out launches, promotions, and content calendars in a clear, visual way. They even offer pre-made campaign templates, which means less time reinventing the wheel and more time refining what makes your wedding business stand out.

Social Media Scheduler

In the wedding industry, the line between branding, marketing, and operations is razor-thin. You need to show up consistently on platforms that matter—but that doesn’t mean you want multiple schedulers or expensive, fragmented tools. With Enji, we can schedule Instagram, Pinterest, Facebook, and more all in one place. More than that, it encourages us to think beyond social—how does your Instagram presence fit into your email marketing, SEO, and blog strategy? Integrating these pieces ensures we’re building a holistic marketing approach that aligns with your business goals.

Market Strategy & Ideal Clients

We’re all about attracting the right couples. Enji lets us refine your ideal client avatars so we can target your messaging with laser precision. Maybe you serve multiple audience segments—one for couples planning destination weddings and another for local workshops you offer to fellow vendors. Either way, having your avatars organized within Enji means our campaigns hit the mark every time.

Easy Setup & Ongoing Innovation

We know you don’t have time to wrestle with complex onboarding processes. Enji’s setup is straightforward, guiding you step-by-step. Plus, they’re always rolling out new features, which means as you and your business evolve, your marketing toolkit evolves right along with it.

Get One Month Free To Try Enji Out For Yourself!

Enji Marketing saves me time, reduces overwhelm, and brings clarity to my marketing strategy. It’s where I plan campaigns, track performance, maintain brand consistency, and draft content—without flipping between a dozen different tools. For any small business owner looking to get serious about data-driven marketing (without a marketing degree), Enji is a game-changer.

If you’re tired of throwing spaghetti at the wall and ready to make informed decisions that actually grow your business, give Enji a try. Trust me, your future self—and your bottom line—will thank you! Click here to get your free trial!

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