The #1 marketing mistake you’re making as a wedding pro?
If you are not sure who you are marketing to, strategy and outsourcing will not help! While you don’t need a 20 page “ideal client workbook,” a basic understanding of your client is essential to outsourcing any kind of marketing task.
You will know what platforms to market ON.
The most important piece to start with when it comes to you and your marketing isn’t SEO or a platform. It’s knowing and truly understanding your ideal couple. We are in a time where connection marketing is the name of the game. It’s not just about keyboard stuffing or having 1000 listings online. It truly is about creating a connection with your audience, which means that you need to deeply know and understand that audience.
That also means you need to know and understand their purchasing journey. For example, as a wedding coordinator you are going to be an earlier purchase. This means that outside of the venue, you will be one of the first searched terms. Soooo what does this mean when it comes to connection marketing? We have to build that trust months before they ever get engaged!
Your personal connections:
Other things to consider:
A good example is: interested in art, loves to read, shops at Anthropologie, grew up in a small town and still calls their parents for advice, met their partner in college, needs a list of pros and cons before making a decision, believes in the power of community and gathering around a table together, loves coffee and trips to Starbucks, etc.
Another thing is, what do people say about doing business with you that is truly unique? Take a look at your reviews! Are there common themes customers keep saying? If so, that is a secret sauce that you need to start dipping into!
Think of it like this: when you want a coffee and are considering Starbucks v. Dunkin Donuts, what makes you choose one over the other? Is it the ambiance? Is it the variety of beverages? Is it the customer service? Is it the quality of the ingredients? Is it the speed of service?
As you can see, there’s a whole slew of questions you can ask yourself in this process. But one thing is clear: if you don’t know who your ideal client is in 2023, you’ll be working 10x as hard trying to get your marketing to work for your wedding biz.
Curious how to create content that attracts your target audience? Then, don’t forget to snag our yearly content guide – designed specifically for your wedding biz!