Luxury clients don’t just hire vendors. They choose brands. Brands that make them feel confident, seen, and inspired. That’s exactly what I covered in my recent feature for Wedding Planner Magazine, titled “How to Speak Your Luxury Clients’ Language Through Your Marketing.”

In the luxury wedding space, it’s not just about the services you offer—it’s about how you communicate your value. High-end clients are making decisions based on emotion, trust, and experience. They are evaluating you long before they ever inquire. And they’re not comparing price points—they’re comparing how your brand makes them feel.

In the article, I share how to use the DISC Personality Framework to better understand how different luxury buyer types make decisions:

• The Dominance client wants confidence, results, and proof you can deliver.

• The Influence client wants to feel like they’re working with someone who’s fun, personable, and social-media savvy.

• The Steadiness client wants to be emotionally understood and reassured.

• The Conscientious client wants clear, detailed explanations and a refined, research-driven experience.

When your website, messaging, and client experience are tailored to how your clients actually think and buy, everything clicks. This is how our clients book six figure weddings weddings: by showing up online in a way that’s aligned with how their audience makes decisions. Want to get inside the mindset of your dream clients and learn how to answer the four subconscious questions every luxury couple is asking?

Grab the latest issue of Wedding Planner Magazine, or reach out and let’s talk about how to tailor your marketing so luxury couples don’t just find you… they choose you.