If you have spent any time on Google in the last few months, you might have noticed something: A website called Reddit is coming up time and time again for searches. And this fact is especially true for wedding vendors.
Reddit is an often-overlooked goldmine for wedding vendors, and it’s become one of the most important tools in the marketing world today. Whether you’re a photographer, planner, or other vendor, Reddit can be a powerful tool to help your business grow. As someone who has been on Reddit for over 13 years, I can confidently say that it was my secret sauce for content inspiration and marketing growth. In fact, I used Reddit to help build my own wedding business back in 2014!
More of a video fan? Watch this Instagram Live I did with Bellwether Events!
Why Couples Love Reddit
Couples love Reddit because it offers authentic, unfiltered advice from real people. It’s anonymous-ish, meaning users feel more comfortable sharing honest opinions. You can find candid answers to all sorts of questions that aren’t always addressed on polished Instagram feeds or curated wedding websites. The transparency on Reddit is what draws couples, and it’s a platform where they can ask tough questions without judgment. For example:
“How much did you really spend on your wedding?”
“What happens if your photographer ghosts you after the wedding?”
“Venues in Miami, $300k budget?”
Reddit’s Influence on Google Search
If you haven’t noticed, Reddit results are dominating Google searches. Google has been surfacing Reddit threads more and more, especially when people search for specific, niche questions. Why? There are three big reasons:
One: User Searches Have Evolved
The way people search has drastically changed, and it’s affecting the wedding industry too. Couples are no longer just Googling their questions. They’re intentionally adding “Reddit” to their search. This has become a common habit, especially among Gen Z and Millennials, who trust the unfiltered, honest feedback Reddit provides. I’ve been doing this for years, and it’s no surprise that Google has caught on. Now, Reddit threads are surfacing in search results, even if you don’t explicitly search for “Reddit.”
Two: EEAT
Reddit’s increasing visibility on Google is no accident. It’s tied directly to Google’s evolving focus on E-E-A-T—Expertise, Experience, Authoritativeness, and Trustworthiness. These factors have become crucial in determining which content ranks highest in search results, and Reddit posts check all the boxes.
Expertise: Reddit threads often contain detailed, nuanced answers that come from multiple contributors, making the information more valuable and comprehensive.
Experience: Reddit’s real-time discussions provide fresh, up-to-date content, which is exactly what Google’s algorithm prioritizes. Wedding trends, vendor recommendations, or advice on wedding planning processes change quickly, and Reddit captures that shift in a way that traditional blogs don’t.
Authoritativeness: With detailed responses and input from multiple sources, Reddit has become a trusted place for authoritative content. Google sees this user-generated content as valuable because it dives deep into questions and often provides expert advice or personal experience, aligning well with Google’s emphasis on longer, in-depth content.
Trust: In an age dominated by AI and curated influencer content, user-generated content is more important than ever. Couples trust the opinions of real people who have lived through the wedding planning process.
Three: Google AI
In early 2024, Google signed a $60M/year deal with Reddit to access its content directly and use it to train AI and improve search. This means Reddit posts are now being indexed better, faster, and more deeply than before, and featured more prominently in search results. Currently, Google is the only major search engine able to display recent Reddit results when users search with “site:reddit.com.” (and not other sites like Bing) [source]
How Wedding Vendors Can Use Reddit Effectively
Using Reddit as a vendor requires strategy. It’s a platform where users are wary of being “sold to,” so you must approach it with care. Here’s how:
Add a Vendor Flair: Many wedding-related subreddits (like r/weddingplanning) allow vendors to add a flair to their profile, signaling that they are a professional. This lets couples know you’re a vendor, but it’s important to keep it subtle.
Focus on Helping, Not Selling: Offer real advice and valuable insights based on your experience. Be a resource! When you answer a question, make sure your response is clear and helpful. Avoid dropping your Instagram handle or website unless someone specifically asks for it. And don’t DM people selling your services! That is a quick way to get kicked out of subreddits.
Reddit isn’t about instant sales. In fact, it’s not really even about sales at all. It’s about building trust and positioning yourself as an authority in your niche. It’s a long-term strategy. By providing helpful, thoughtful answers to questions, you’ll naturally build relationships with potential clients, who may come back to you when they’re ready to book.
How Wedding Vendors Can Use Reddit For Content Research
Reddit is a goldmine of content ideas! See what questions your potential clients are asking, and use them to fuel your blog posts, social media content, or even your sales funnels. By checking out wedding-related subreddits (like r/weddingplanning, r/weddingphotography, or r/BigBudgetBrides), you can see what questions are being asked right now. And answer those in IG posts, Reels and blogs.
Step 1: Find the right subreddits
These are some of the best wedding-related communities to start with:
Bonus: There are also city-specific ones like:
Step 2: Use the search bar strategically
Reddit’s search bar is your new best friend. Try searching for:
- “photographer”
- “what to look for in a planner”
- “florist regrets”
- “do I need videography”
- “wedding regrets” (this one is great for blog ideas)
You’ll see real couples sharing the exact thoughts, objections, and questions that you can turn into:
- Blog posts
- Reels
- Email topics
- Carousel posts
- Service page copy
- Sales call prep
Step 3: Turn questions into content
- Example: If you see frequent questions about the best wedding venues in a specific city, create a blog post titled “The Top 5 Wedding Venues in [City] for [Style] Weddings.”
- Example: If couples are asking about wedding photography tips, write a post titled “How to Choose the Right Wedding Photographer for Your Big Day.”
- Example: “Do photographers usually include sneak peeks? Ours said 6-8 weeks for the full gallery and I’m dying.” Create an Instagram Post: “Why sneak peeks matter”.
Using Reddit as a Wedding Vendors
If you’re not already using Reddit, it’s time to start. With the rise of Gen Z and Millennial couples who turn to Reddit for advice, you have a prime opportunity to connect with your target audience. Be a resource, answer their questions, and build relationships—don’t just sell. Over time, this will not only drive traffic to your website but also establish you as a trusted expert in your field.
So, the next time you’re wondering where to get content ideas or how to engage with couples authentically—head to Reddit! It’s a marketing tool that is often overlooked, but it’s time to make it your secret weapon.
Start engaging with Reddit communities today. Go to wedding-related subreddits and answer one question. See how it goes and start building those connections! Want more tips on using Reddit for your wedding business?
Work With a Wedding Marketing Team
Not a fan of writing or doing your own wedding business marketing? You need Ava And The Bee! Blogging is our love language—and we do it all with strategy and SEO in mind. Since 2018, we’ve helped over 300 wedding pros show up on Google, get found by their ideal couples, and turn blog readers into paying clients. If you’re ready to hand off your blogging and finally get consistent content working for you, get in touch here. Let’s get writing!
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