Today is a very special guest post from Enji – a company that we use to keep track of our own marketing here at Ava And The Bee!

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Let me guess: you have a pretty solid idea about what you can be doing to market your wedding business. 

Because you know blogging consistently is important (maybe you even hired Ava and the Bee). You know not ghosting your own Instagram account is important. You even have a system of sorts around asking for reviews, pitching to publications, and networking with pros who can refer you.

I know you know all of this.

And yet (somehow) your weeks keep getting away from you, and the marketing tasks you haven’t outsourced and had every intention of doing just…didn’t happen. So you think you need to go back to the drawing board and rethink your whole approach. When really what you should look at is your marketing calendar. Because something is breaking down between planning your marketing and actually doing it.

Creating a Marketing Strategy For Your Wedding Business Isn’t the Hard Part Anymore

If you’ve worked with a professional marketing team (hi, Adrienna 👋), done your own research, or even tried Enji once to check out what kind of marketing strategy it would create for you chances are you don’t know nothing. You know your content pillars. You know your ideal client. And you know which channels matter for your business and have a general sense of what works. That part? A lot of wedding pros have it figured out or at least figured out enough.

The problem is what happens after you’ve gotten the strategy. And most likely, it lives in a Google Drive folder. Or a Notion page you haven’t opened in three months. Or a PDF you saved to your desktop with every intention of revisiting.

The strategy exists. But a strategy that doesn’t get done is worth nothing to you.

Outsourcing One Piece of Your Marketing vs. All of it

Here’s something I know to be very true after working with wedding pros for the past 11 years: most aren’t outsourcing their entire marketing operation. And according to the State of Small Biz report, only 32% of small business owners outsource at least 1 part of their marketing. But maybe you’ve hired Adrienna to handle your blog (which, by the way, is a smart move. SEO-driven blog content is one of the highest-ROI investments you can make for long-term visibility as a wedding pro). Getting that piece handled professionally means it actually gets done, it gets done well, and it works harder for your business than a DIY post you stress-wrote at 10pm.

But your blog is one part of all the marketing that needs to happen to make sure newly engaged couples continuously know you exist...

There’s still Instagram. Still email. Still networking and pitching and showing up in the places your ideal clients are already looking. And unless you’ve handed all of that off too, those tasks fall to you—the person who is also, you know, running an entire wedding business.

So even with great support in place for part of your marketing, you’re still left with a list of things that need to happen consistently. And consistent is the operative word.

Your Marketing Isn’t Consistent Because Your Marketing Calendar is a Mess

The wedding industry loves to talk about being organized like it’s a personality trait you either have or you don’t. But ask me how many incredibly organized wedding pros I have talked to who confess to me they just can’t get their marketing done.

The wedding pros who market consistently aren’t necessarily more organized than you. They’re just more organized about when and how marketing tasks happen. They’ve taken the strategy and translated it into a schedule of specific, doable things tied to real deadlines on a calendar that is not in the same place where they project-manage their weddings.

And I see that eye roll. Yes, I am saying you need a separate marketing calendar. But that’s not the only thing you need to change about how you plan your marketing.

The Breakdown Between Your Plan and Getting it Done

Think about how you run the rest of your business. You have a workflow for onboarding clients. A timeline for delivering galleries or florals or final plans. A process that makes sure nothing falls through the cracks, because you didn’t just write a bunch of tasks down—you systematized it.

Your marketing deserves the same treatment. And you 100% have the skills.

But here is the other layer to this. The amount of context switching you do every day does not help your productivity. And even though you manage to still make things happen for your clients, needing to click between tabs to get your marketing done causes a major breakdown.

So here is my argument for doing something different. Because what you’re doing now isn’t exactly working for you.

When your marketing tasks live in the same place as the tools you need to check those tasks off as done, something clicks. The tasks stop feeling like a pile of vague intentions and start feeling like a project you’re running. Because that’s exactly what it is.

This is where a tool like Enji comes in. Enji is a marketing project management tool built specifically for small business owners who are handling their own marketing—not to replace the work you might be outsourcing, but to make sure the things you are responsible for doing don’t slip through the cracks. You can plan your marketing calendar, draft content, schedule social media posts, and actually track what gets done week over week all in Enji. It’s the difference between thinking about your marketing and actually doing it.

Enji Works Alongside Outsourcing Your Marketing

And Enji is genuinely a great complement to working with Ava and the Bee. Imagine having Adrienna and her team handling your blog content (keyword-researched, well-written, consistently published, doing its SEO work behind the scenes) while you use Enji to manage everything else: using the blog repurposing tool to turn those blogs into social media posts, scheduling your Instagram posts ahead of time, managing your submission list, and seeing how all the collective effort is turning into money in your bank account.

You’re not doing it all yourself. And you’re not dropping the ball on the parts that are still yours to own. That’s just what strategic outsourcing plus good systems looks like in practice. You get the professional execution on the pieces that are worth investing in, and you have what you need to make sure the rest of your marketing actually happens. All so your entire marketing machine keeps moving.

How to Get More Consistent When You Do (Most of) Your Own Marketing

If you’ve been nodding along to this and thinking okay, but how do I actually fix this, here’s what I suggest: get specific about what your marketing actually requires of you each week. Not in a vague way—be specific. 

For example: 

• Publish new blog content twice a month
• Post twice a week on Instagram, one post pointing to the latest blog
• Submit a wedding for publication quarterly
• Reach out to a venue contact weekly
• etc.

This would be a base that you would fill in specific topics around as you plan out your month. And once you can see the real scope of what consistent marketing looks like for your business, you can start building the system that makes it sustainable.

If the blogging piece of that list feels like the one you most want off your plate—well, you know who to call. And if you want to see how fast you can get your marketing done when you plan and do it in the same place, see how Enji feels free for 14 days!

 

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Tayler Cusick Hollman is a marketing consultant with deep roots in the wedding industry and the Co-Founder of Enji, a marketing project management tool built for small business owners who handle their own marketing. Enji brings your marketing planning and doing together in one place—so the strategy you have actually becomes the marketing you do. Try it free at enji.co.