Port Town Collective had a founder with an extraordinary point of view: gothic revival architecture, Gilded Age romance, classic film, and a hand-picked ouroboros symbol pulled from an 18th-century Savannah gravestone. What he didn't have was a website or messaging strategy capable of carrying all of it. We built the brand strategy, packages, and copywriting, then translated it all into a website that finally feels like stepping into one of his events.
gothic romance | cinematic | unapologetically grand
vendor type: wedding planner
beespoke blueprint
Port Town Collective
Joshua White is the founder of Port Town Collective, a Savannah-based wedding and event planning company built on a genuine, lived-in love of history. A former history major who interned at Biltmore and wrote his thesis on the Gilded Age, Josh brings a maximalist, deeply researched aesthetic to every event he designs — equal parts old movie set, historic house museum, and family tradition passed down from a mother who hosted parties and a grandmother who catered in Savannah in the 1980s.
He founded Port Town Collective in February 2021, and by the time he came to us, his events were getting noticed, but his website wasn't keeping pace. It lacked the personality, the drama, and the storytelling that define everything else about his brand. He knew exactly who he was. He just needed help putting it into words and structure that could carry the weight of his vision online.
The Client: port town collective
This is what happens when a founder has an extraordinary creative vision, and needs a team that can both match his energy and bring focus to it.
Josh came to us with no shortage of ideas, and our job wasn't to dim that vision. It was to give it structure. To take a founder whose creative instincts run maximalist and help him tell his story in a way that feels intentional.
He trusted us with nearly every decision along the way, which was both an honor and a responsibility. The goal was a site that felt as cinematic, historical, and dramatic as Port Town Collective's events, without losing the clarity a website needs to actually convert.
the project: A Website Worthy of A Story
Before
after
We leaned into the concept of "looking through a window", gothic French framing, architectural lines, and a sense of stepping into something old and beautiful, inspired by English gothic revival rather than the antebellum South.
Storytelling was the throughline in every piece of copy we wrote, because for Josh, history and narrative aren't a brand gimmick, they're the entire reason Port Town Collective exists.
our approach
defining packages & pricing
The branding itself — including the now-iconic ouroboros mark — was designed by the talented team at Flourish Collaborative. Our work was making sure the strategy, voice, and website did that branding full justice.
what we did
the beespoke blueprint process
Brand Strategy
We built out his full-service architecture: clarifying and naming his offerings, developing new revenue streams like seasonal decor packages, and creating a pricing strategy that reflected the luxury, white-glove experience he delivers.
Because Josh wanted our opinion at every step, we became a genuine creative partner in shaping not just how his brand looks, but how his business runs.
a framework to channel them into a business that could scale.
Copywriting
Storytelling isn't a brand exercise for Josh — it's the entire foundation of how he thinks about events.
We wrote copy that matches the cinematic, theatrical energy of his work: language that feels like a film script as much as a services page.
Lines like "Why settle for an average wedding when you can have a masterpiece?" and "We're the quiet hand behind a wedding that feels like home" came directly from understanding how Josh thinks, talks, and designs. The copy doesn't just describe his services. It transports you into the world he creates for his clients.
A Custom Website
squarespace Website Design
We built a site that incorporates gothic architectural framing and a "looking through the window" visual concept, bringing Josh's vision of Strawberry Hill-style gothic revival to life digitally, without tipping into anything that reads as heavy-handed or antebellum.
Every page was structured to balance high drama with usability: clear navigation, a logical service structure, and an experience that feels luxurious without becoming difficult to navigate.
Underneath the beauty, we built a full SEO strategy to help the right Savannah-area couples and event clients find him.
The best part?
Josh told us before launch that he'd been dreading redoing his website — until he started working with us. A founder who thrives on design finally has a site that channels all of that creative abundance into something cohesive, dramatic, and unmistakably his.
increase in average session duration
23.7%
traffic from ai search engines in the first six months
18
users in the first six months
5,428
The Results
Joshua White, Founder, Port Town Collective
""Working with Ava and the Bee has been an absolute breath of fresh air for our team. From the very beginning, their approach felt thoughtful, intentional, and genuinely collaborative. They took the time to understand not just what we do, but how we think, how we operate, and what makes our work feel distinct. Every detail of the website feels considered — from the flow of the user experience to the tone of the language. It doesn't just look beautiful, it functions in a way that supports how we actually run our business day to day."
A custom Squarespace or Showit website complete with SEO, gallery curation, user experience optimization, and conversion-focused design.
Custom Website & SEO
An elevated visual identity that feels cohesive, recognizable, and aligned with the caliber of work you want to book.
Brand Design
Strategic, personality-filled messaging designed to emotionally connect with your ideal clients and clearly communicate your value.
Copywriting
A research-driven foundation that clarifies your positioning, ideal audience, messaging, and long-term business goals before we design anything.
brand strategy
At Ava And The Bee, you’ll get access to the same strategy-first approach, intentional creative direction, and marketing expertise that helped Kaushay & Co. elevate their brand and attract higher-end clients. The Beespoke Blueprint is our most comprehensive experience, combining deep strategy, refined messaging, elevated visuals, and conversion-focused website design into one cohesive brand transformation.