Haute Poppies Floral had the talent, demand, and reputation — but their online presence no longer matched where the business was headed. We reimagined their brand strategy, copywriting, visual identity, and Squarespace website to create an elevated, personality-filled online experience designed to attract higher-end weddings and events.
garden inspired | refined | romantic
vendor type: wedding florist
beespoke blueprint
Haute Poppies Floral
Haute Poppies Floral is a Dallas-based florist known for wow-factor designs and a joyful, seamless client experience. Owner Alexis brings a background in education to her work, which shows up in the way she approaches each client: thoughtful, collaborative, and highly personalized.
After purchasing and successfully running the business for several years, Alexis and her husband Will came to us ready for their next chapter. Bookings were steady and the demand was there, but they wanted to elevate both the caliber and volume of their clients and events.
The Client: haute poppies floral
This is what happens when a business is established and doing well, but no longer looks or feels like where it’s headed.
From our very first inquiry email, it was clear that Haute Poppies had outgrown its brand presence. Their work was vibrant, custom, and full of meaningful details - but their visual identity and website were blending into a sea of sameness in the Dallas wedding market.
So we built a brand world that actually matched the experience they deliver.
the project: inject new life into already in-demand floral brand
Before
after
This often creates a challenge when trying to translate that level of variety and artistry into a cohesive, elevated online presence.
Florist websites are notoriously tricky. You’re trying to balance:
- Multiple color palettes
- A wide range of design and client styles
- And different photography styles across events
So instead of competing with their beautiful designs or showcasing every option possible, we created a clean, minimal foundation that lets their work shine.
our approach
BRAND IDENTITY
Homepage introductions
About page storytelling
Portfolio/gallery experience
Coupled with copywriting that reflects their thoughtful approach to each client, they now have a site that's both elevated and expressive without being overwhelming, or worse, forgettable.
what we did
the beespoke blueprint process
Brand Strategy
Every Beespoke Blueprint project begins with strategy first. Before designing anything, we conducted an in-depth deep dive into Haute Poppies’ goals, ideal audience, buying behaviors, competition, brand personality, and client experience.
This foundation matters because strong design cannot exist in a vacuum. A beautiful brand is only effective when it is rooted in a deep understanding of the audience, the market, the client experience, and the business goals behind it.
At the heart of Haute Poppies is personalization — no two events look or feel the same.
Copywriting
One of the biggest gaps in the previous website was storytelling.
The site showcased flowers, but it didn’t fully communicate the experience couples receive when working with Haute Poppies.
We developed copywriting focused on personalization, collaboration, their thoughtful client experience, and the emotional impact flowers play in wedding and event design.
We especially wanted to highlight Alexis’s background in education, which naturally shapes the way she guides clients through the process with care, communication, and intentionality.
Brand Design
The full visual identity reflects the core of their work: garden-inspired, elegant, and unforgettable
We refined the existing logo to bring in more energy and hierarchy - subtle shifts that made a noticeable difference, allowing the brand to feel more current and approachable.
From there, we developed a custom poppy pattern inspired by chinoiserie vines. It’s organic, effortlessly elegant, and endlessly versatile across both digital and print.
A soft but playful color palette - pulled from spring bouquets - adds warmth and personality without overpowering the brand experience itself.
A Custom Website
Squarespace Website Design
The website portion of the Beespoke Blueprint goes far beyond aesthetics. Alongside custom Squarespace design, we built a full SEO strategy and site structure designed to help Haute Poppies get found by the right clients long after launch.
We handled everything from keyword mapping and on-page SEO setup to gallery curation, image selection, user experience flow, and organizing their portfolio in a way that felt cohesive, elevated, and easy to navigate. Every detail was intentionally crafted to create a website that was not only beautiful, but strategic, searchable, and conversion-focused.
With better, dreamy website traffic, their inquiries are now aligned with the level of work they want to be booking, and the vision of their business they've long held.
The best part?
Not only are they experiencing more website traffic, but more dreamy traffic.
increase in time spent on the website
16%
engagement rate
55%
increase in total website users in the first year
1150%
The Results
Alexis and Will Maness
"Adrienna is kind, thorough, and professional, and has great knowledge of the wedding industry market and what it takes to make your business stand out."
A custom Squarespace or Showit website complete with SEO, gallery curation, user experience optimization, and conversion-focused design.
Custom Website & SEO
An elevated visual identity that feels cohesive, recognizable, and aligned with the caliber of work you want to book.
Brand Design
Strategic, personality-filled messaging designed to emotionally connect with your ideal clients and clearly communicate your value.
Copywriting
A research-driven foundation that clarifies your positioning, ideal audience, messaging, and long-term business goals before we design anything.
brand strategy
At Ava And The Bee, you’ll get access to the same strategy-first approach, intentional creative direction, and marketing expertise that helped Haute Poppies elevate their brand and attract higher-end clients. The Beespoke Blueprint is our most comprehensive experience, combining deep strategy, refined messaging, elevated visuals, and conversion-focused website design into one cohesive brand transformation.