Amber Vickery had been building her photography business for over a decade, and she'd trusted Ava and the Bee with her marketing since 2021. So when she was ready for a full brand refresh and website overhaul in 2025, she didn't have to start from scratch with an agency. She already knew we understood her business, her voice, and exactly where she wanted to go. We refined her brand identity, sharpened her positioning, and rebuilt her website into a discovery machine. In one year, she went from ranking on page one for 3 keywords to 20.
soulful | nostalgic | vibrantly poetic
vendor type: wedding photographer
beespoke blueprint
Amber Vickery Photography
Amber Vickery is a wedding and family photographer based in Austin, Texas, with over a decade of experience and a body of work that lives somewhere between a psychedelic pinboard and a poem: vibrantly soulful, deeply nostalgic, and impossible to mistake for anyone else. She shoots small, intimate weddings and families who want images that feel like something, not just document something.
She came to us as a monthly marketing client in 2021, and over four years, we built her content strategy, managed her Pinterest, launched her newsletter, and grew her Google presence steadily. By 2025, she was ready for the next level: a brand identity that had evolved with her, a website that finally matched where she'd grown, and positioning sharp enough to compete at the top of the Austin market.
The Client: amber vickery photography
Amber had a website she liked, but the user experience was creating friction, her positioning was trying to speak to too many people, and her visual identity, while beloved, had carried her for ten years and was ready to evolve. She knew exactly who she was as a photographer. The brand just needed to catch up.
Because we'd been her marketing partner since 2021, we already knew her ideal client, her competitive landscape, her voice, and what made her irreplaceable in the Austin market. That head start meant we could move faster, go deeper, and make creative decisions with real confidence.
A Decade In. A Brand Worthy of It.
Before
after
Specificity is what makes SEO work, and it's exactly what makes a brand memorable.
The visual direction was one of our favorites to develop. Nostalgic but not era-locked. Refined but with soul. The kind of brand that makes you feel something before you even read a word.
our approach
what we did
the beespoke blueprint process
Brand Strategy
We audited her existing presence, identified her highest-opportunity keywords, and benchmarked her against the photographers competing for the same couples in the Austin market.
The decision to lean hard into intimate weddings wasn't arbitrary. It opened up a category of search terms her competitors weren't owning, and it gave her copy, her content, and her new landing pages a focus that compounded over time.
After four years of working together, we already knew Amber's business inside and out.
Copywriting
Amber has one of the strongest voices in her market. The job was making sure that voice was doing strategic work, not just sounding beautiful.
We rewrote her website with dual purpose: connecting emotionally with the couples who would cherish her work, and signaling clearly to Google what she does, where she does it, and for whom.
We also created new landing pages for elopements, psychedelic sessions, and custom pricing guides for weddings and families, each written with targeted keywords from the first sentence. Every word was chosen to convert and to be found.
Brand Design
The brief was one of our favorites: nostalgic but not era-locked, refined but with soul. Inspired by Art Nouveau, vintage poetry, historical stamps, and seashells, with a nod to the boldness of mid-century modern
The result is what happens when Art Nouveau and Art Deco have a baby with a boutique hotel.
We kept her iconic triangle mark, evolved it with more flourish, and built out a full system of icons, patterns, and marks that give her brand endless versatility across every touchpoint. The palette — gold, peach, teal, deep green, and indigo — feels like warmth and depth at the same time.
A Custom Website
showit Website Design
We restructured the site for clarity, fixing the friction points that were creating confusion, streamlining the journey from landing to inquiry, and curating her portfolio to lead with the work that attracts her ideal clients.
Underneath, we built a comprehensive SEO architecture: keyword-mapped pages, proper site structure, optimized images, and new landing pages targeting the specific searches her ideal couples were already making.
We also made sure every piece of content was structured the way AI platforms could read and recommend it.
The best part?
Because Amber had been a monthly marketing client since 2021, the SEO gains from her rebrand didn't start from zero. They built on four years of consistent content, established domain authority, and a Google presence we'd been growing all along. The rebrand accelerated something that was already in motion.
increase in total users
44%
keywords she is ranking on page one for
20
engagement rate — nearly 25 points above industry average
91%
The Results
A custom Squarespace or Showit website complete with SEO, gallery curation, user experience optimization, and conversion-focused design.
Custom Website & SEO
An elevated visual identity that feels cohesive, recognizable, and aligned with the caliber of work you want to book.
Brand Design
Strategic, personality-filled messaging designed to emotionally connect with your ideal clients and clearly communicate your value.
Copywriting
A research-driven foundation that clarifies your positioning, ideal audience, messaging, and long-term business goals before we design anything.
brand strategy
At Ava And The Bee, you’ll get access to the same strategy-first approach, intentional creative direction, and marketing expertise that helped Amber Vickery Photography elevate their brand and attract higher-end clients. The Beespoke Blueprint is our most comprehensive experience, combining deep strategy, refined messaging, elevated visuals, and conversion-focused website design into one cohesive brand transformation.